itteki Cafe

The Power of matcha & coffee

itteki 一滴 Matcha+Coffee

* since 2022, South yarra, melbourne *

history about matcha

Matcha, a finely ground green tea powder, began in ancient China and flourished in Japan, where monks used it for meditation and samurai embraced it as a ritual. From sacred ceremonies to global wellness, matcha’s journey reflects a rich tradition and timeless appeal.

Why is Japanese matcha so popular in Australia?

Health and Wellness

Australians are highly health-conscious, and matcha is rich in antioxidants, L-theanine (which promotes relaxation and focus), and metabolism-boosting properties. It serves as a natural alternative to coffee, offering sustained energy without the jitters.

Rise the Specialty Cafes and tea Culture

The third-wave coffee movement in Australia encouraged the rise of specialty drinks, including matcha lattes and ceremonial-grade matcha drinks. Japanese-inspired cafes, such as Itteki Cafe & Japanese Matcha Drinks are introducing premium-quality matcha to Australian consumers.

Influence of japanese Cuisine & Culture

Australia has a strong appreciation for Japanese food, with sushi, ramen, and matcha-flavored desserts becoming mainstream. Matcha is widely used in desserts such as matcha cheesecake, ice cream, and pastries, making it a favorite in fusion cuisine.

Social Media & Aesthetic Appeal

The vibrant green color of matcha makes it visually appealing, contributing to its popularity on social media platforms like Instagram and TikTok. Australian influencers and food bloggers have embraced matcha, increasing its visibility.

Sustainability & Ethical Sourcing

Many Australians support ethically sourced, organic, and sustainable products. Premium matcha brands highlight their direct relationships with Japanese tea farmers, ensuring authenticity and quality.

Globalization & Japanese Influence

With easy access to global markets, Australians have been exposed to Japanese trends through travel, anime, and pop culture. Japanese tea ceremonies and traditional tea-drinking experiences have found a niche audience in Australia.

Matcha’s Presence in High-End Retail & Supermarkets

Australian supermarkets like Woolworths and Coles now stock matcha powder, matcha-infused beverages, and matcha-flavored snacks. Specialty stores and premium brands like Itteki Cafe bring authentic, ceremonial-grade matcha to a growing consumer base.

Incorporation into Fitness & Sports Nutrition

Matcha is increasingly being used in protein shakes, energy bars, and smoothies, making it a popular choice for fitness enthusiasts.

itteki 一滴 matcha+coffee menu

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History about itteki 一滴 Matcha+Coffee

itteki Café opened on December 20, 2022, at 11 Daly Street, South Yarra. Inspired by a love for authentic Japanese matcha culture, the café offers top-grade ceremonial matcha, aiming to introduce both enthusiasts and newcomers to a unique matcha experience in Australia.
The brand blends tradition, quality, and innovation, with a focus on delivering an authentic Japanese tea experience. With a growing presence in-store and online, Itteki’s vision is to become Australia’s leading destination for premium matcha drinks.

Grown in Shade for Maximum Nutrients

High-quality matcha is made from shade-grown tea leaves (Tencha), which boosts chlorophyll levels and L-theanine content, enhancing its vibrant green color and umami flavor.

Hand-Picked & Carefully Selected

Only the youngest, most tender leaves at the top of the tea plant are selected, ensuring smooth texture and rich taste without bitterness.

Stone-Milled to a Fine Powder

Premium matcha is ground using granite stone mills, a slow and delicate process that takes over an hour to produce just 30 grams, preserving flavor, nutrients, and aroma.

Ceremonial-Grade vs. Culinary-Grade

Ceremonial-grade matcha, like the one used at itteki Café, is the highest quality and traditionally used in Japanese tea ceremonies. It has a naturally sweet, smooth, and umami-rich flavor, unlike lower grades, which can taste bitter.

History about itteki 一滴 Matcha+Coffee

itteki Café opened on December 20, 2022, at 11 Daly Street, South Yarra. Inspired by a love for authentic Japanese matcha culture, the café offers top-grade ceremonial matcha, aiming to introduce both enthusiasts and newcomers to a unique matcha experience in Australia.
The brand blends tradition, quality, and innovation, with a focus on delivering an authentic Japanese tea experience. With a growing presence in-store and online, Itteki’s vision is to become Australia’s leading destination for premium matcha drinks.

Grown in Shade for Maximum Nutrients

High-quality matcha is made from shade-grown tea leaves

(Tencha), which boosts chlorophyll levels and L-theanine content,

enhancing its vibrant green color and umami flavor.

Hand-Picked & Carefully Selected

Only the youngest, most tender leaves at the top of the tea plant are selected,

ensuring smooth texture and rich taste without bitterness.

Stone-Milled to a Fine Powder

Premium matcha is ground using granite stone mills,

a slow and delicate process that takes

over an hour to produce just 30 grams, preserving flavor, nutrients, and aroma.

Ceremonial-Grade vs. Culinary-Grade

Ceremonial-grade matcha, like the one used at itteki Café,

is the highest quality and traditionally used in Japanese tea ceremonies.

It has a naturally sweet, smooth, and umami-rich flavor,

unlike lower grades, which can taste bitter.

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